Peter Drucker, the father of modern business management philosophy, once said, “The purpose of a business is to create a customer.” What he meant by this is, the purpose of a business is to create a product that people have never seen before, but once they know what it is, they instantly decide they have to have it. That’s what it means to “create a customer.” We all know of the constant struggle to acquire government funding for arts and arts education, so maybe it’s time to do a fundamental re-assessment. It may be time to think less like a government lobbying group and more like Peter Drucker, and ponder “How can we ‘create a customer’?” Wouldn’t it be nice to be more concerned with how to meet growing demand than how to create it?
By Rainer Crosett Project LENS will present a special event exploring violence in music with Steven Pinker and the Parker Quartet at Paine Hall, Harvard University on Friday, February 13th at 7:30pm. In his book The Better Angels of our Nature, Pinker argues that violence in human societies has declined over time, but when it comes to classical music, people often think … Continue reading Project LENS Explores Violence in Music with Steven Pinker and the Parker Quartet
By Ranier Crosett About Project LENS: Project LENS is a performance collaborative with the mission of revealing connections between music and a wide variety of topics in the world beyond. Led by three core members--all Harvard/NEC affiliates--with backgrounds in music performance and other fields ranging from philosophy to neurobiology and art history, Project LENS inspires conversations on topics … Continue reading Project LENS: First Season Updates