Peter Drucker Meets Arts Education

Peter Drucker, the father of modern business management philosophy, once said, “The purpose of a business is to create a customer.” What he meant by this is, the purpose of a business is to create a product that people have never seen before, but once they know what it is, they instantly decide they have to have it. That’s what it means to “create a customer.” We all know of the constant struggle to acquire government funding for arts and arts education, so maybe it’s time to do a fundamental re-assessment. It may be time to think less like a government lobbying group and more like Peter Drucker, and ponder “How can we ‘create a customer’?” Wouldn’t it be nice to be more concerned with how to meet growing demand than how to create it?

Project LENS Explores Violence in Music with Steven Pinker and the Parker Quartet

By Rainer Crosett Project LENS will present a special event exploring violence in music with Steven Pinker and the Parker Quartet at Paine Hall, Harvard University on Friday, February 13th at 7:30pm. In his book The Better Angels of our Nature, Pinker argues that violence in human societies has declined over time, but when it comes to classical music, people often think … Continue reading Project LENS Explores Violence in Music with Steven Pinker and the Parker Quartet

Project LENS: First Season Updates

By Ranier Crosett About Project LENS: Project LENS is a performance collaborative with the mission of revealing connections between music and a wide variety of topics in the world beyond. Led by three core members--all Harvard/NEC affiliates--with backgrounds in music performance and other fields ranging from philosophy to neurobiology and art history, Project LENS inspires conversations on topics … Continue reading Project LENS: First Season Updates