Peter Drucker Meets Arts Education

Peter Drucker, the father of modern business management philosophy, once said, “The purpose of a business is to create a customer.” What he meant by this is, the purpose of a business is to create a product that people have never seen before, but once they know what it is, they instantly decide they have to have it. That’s what it means to “create a customer.” We all know of the constant struggle to acquire government funding for arts and arts education, so maybe it’s time to do a fundamental re-assessment. It may be time to think less like a government lobbying group and more like Peter Drucker, and ponder “How can we ‘create a customer’?” Wouldn’t it be nice to be more concerned with how to meet growing demand than how to create it?